Standard Furniture: Where customer satisfaction comes first

For Standard Furniture, sales have never been the most important part of the business.

For the past 103 years, the franchise has focused on building lasting relationships with its customers. With locations in Pell City and Talladega, Standard Furniture has spent decades serving the area and working with customers to help create the home interior they’ve always wanted.


For more information on the store, contact the Pell City location at (205) 338-3830 or the Talladega location at (256) 362-2330.


PELL CITY

Standard Furniture’s Pell City store, located on Cogswell Avenue, opened in April of this year. While still new, the staff is very excited about all the possibilities the area has to offer.

“We are really pleased to be here,” Store Manager Steve Spencer said. “The people have been great, and we’re excited to keep working with the community in the future.”

In addition to working to meet the furnishing needs of the community, Standard Furniture is also committed to giving back to the Pell City area. Spencer has plans for his staff and store to be heavily involved in local events and the Chamber of Commerce.

“It’s important for us to reach out to the people that surround us,” Spencer said. “We want them to know it’s not just about selling them a couch, it’s about becoming a part of the community.”

TALLADEGA

While selling is a main part of most stores’ approach, Standard Furniture prides itself on being different. This mindset applies in Standard Furniture’s Talladega location as well.

“Nobody on our staff is a salesperson,” Credit Manager Summer Stephens said. “We are here to help you, not pressure you into purchasing something you don’t want.”

Standard Furniture is focused on building relationships with its customers. These relationships turn people into lifetime customers of the store.

“We want to help customers, first and foremost,” Store Manager Lisa Gurley said. “We want to get in people’s rooms and try to help create the best design possible.”

This focus on service, not selling is what has gained Standard Furniture the loyal customer base it has. The staff at the Talladega location has decades of experience at the store and is prepared to help you find exactly what you need for your home. 

Both Standard Furniture locations offer a delivery option with the purchase of furniture. This includes full assembly of the pieces. In-house financing is also available and everyone is approved. For more information on the store, contact the Pell City location at (205) 338-3830 or the Talladega location at (256) 362-2330.