Leeds diplomats tour Chick-fil-A headquarters
Food, flavors and family meals changed in 1946 with Truett Cathy’s first delve into the restaurant world as the doors of Dwarf Grill opened in Hapeville, Georgia.
The rest as they say is food service industry history.
Fast forward to 2013; Chick-fil-A now has an established presence in 48 out of 50 states.
Fans of Chick-fil-A can immerse themselves in the full on experience (even visiting Truett Cathy’s office) at CFA headquarters in Atlanta.
When you walk into CFA HQ, words like loyal, integrity and legacy are displayed in big block letters.
At the Chick-fil-A Home Office, Backstage Tour guests get to see what it means to invent the chicken sandwich.
Easing down the hallways Leeds Area Chamber of Commerce (LACC) Diplomats from Leeds High School along with chamber ambassadors, board representatives and LACC executive director Sandra McGuire had the opportunity to meet second generation Cathy family member, Bubba, who is the executive vice president of Chick-fil-A, Inc. and president of Dwarf House Inc.
A Samford University graduate with a bachelor of science in marketing, Bubba led the Diplomats in a CFA cheer.
Excitement about the world renown brand is seen throughout its headquarter offices.
On a mission since day one, the Cathy family has a goal to continue to grow by making genuine connections and enriching their customers lives over time.
Starting with the Dwarf Grill in the 40s with just 600 square feet, 10 chairs at the counter and four tables, the Cathy family stayed firm in their biblical beliefs by closing on Sundays.
“Perhaps the food tastes better on Monday because we’re closed on Sundays,” joked tour-guide Matt Lingerfelt.
Truett Cathy is 92 and his wife Jeanette, 90, who’s supported him throughout the evolving business plan of Chick-fil-A have been married 65 years, almost as long as Truett has been a restaurateur (68 years).
To this day the 92-year-old entrepreneur still goes into the office and enables tour guests to walk through his office, also known as the tree house because of its panoramic rustic view.
Recently surpassing one of its rivals, Kentucky Fried Chicken (KFC), with the highest chicken sales the Cathy’s have achieved beyond their wildest dreams of creating “a pleasant place for family dining.”
Wrapping up the tour with the group posing on a pseudo “Eat More Chicken” billboard several Diplomats shared what they enjoyed most about their day at CFA HQ.
“I liked that everybody was welcome everywhere,” said Elise Turner. “And I really liked seeing Truett Cathy’s actual desk.”
Marisa Falleta’s favorite part was meeting Bubba Cathy while Ali Chambers enjoyed the family oriented environment the Cathy’s have created.
“It gives you the sense that you really can do anything,” Chambers said.
Sydney Darabaris added, “My favorite was the Chick-fil-A museum and all the antique cars.”
Having attained the 1989 Chevrolet that created the Batmobile from Batman Returns, Truett Cathy intended to drive his Batmobile in parades in downtown Atlanta, but sadly discovered it wasn’t street legal and could only be driven on private property.
Truett drove it on CFA grounds, but the engine stopped and as he exited, the then 80-something-year-old exited the car dressed as who else? Batman.
Capped crusader, inventor of the chicken sandwich and creator of a new way to experience family dining, the Cathy family encourages those seeking to subside their hunger pains to meet up with friends and family at their local Chick-fil-A to eat more chicken.
Experience CFA HQ for yourself by booking a tour at http://tours.chick-fil-a.com.