Hallmark Farm to become education, event and agriculture center

Published 7:37 pm Sunday, March 23, 2025

The Alabama Exhibition Center Corporation finalized purchase of approximately 500 acres along I-65 at Exit 280, the future home of the Alabama Farm Center at Hallmark Farm, Friday, March 21.

Jefferson County and Alabama Farmers Federation announced the signing of a real estate contract in September 2023. This was followed by a due diligence phase which included appointment and confirmation of the AAEC board.

Federation President Jimmy Parnell said these developments are positive steps for the Alabama Farm Center.

“The Federation is proud to have cast a vision for the Alabama Farm Center, and we appreciate Alfa Insurance and the Alabama Farmers Agriculture Foundation investing over $15 million into making it a reality,” Parnell said. “We are excited to see the AAEC take the reins as others join in moving the Farm Center forward.”

The Alabama Senate confirmed the AAEC board Feb. 20, following the Legislature’s passage of a bill last year establishing the center’s governance structure. Members are:

— Jimmy Parnell, Alabama Farmers Federation, appointed by Gov. Kay Ivey
— Ralph Williams Jr., Alabama Power, appointed by Ivey
— John Starnes, DeKalb County farmer, appointed by Speaker of the House Nathaniel Ledbetter, R-Rainsville
— Thomas Ellis, Lowndes County farmer, appointed by Commissioner of Agriculture and Industries Rick Pate
— Dr. Barrett Vaughn, Tuskegee University, appointed by Pate
— Joe Lambrecht, Elmore County farmer, appointed by Lt. Gov. Will Ainsworth, and
— Brad Fuller, Jefferson County farmer, appointed by the Jefferson County Commission.
Officers of the AAEC board are Parnell, chair; Ellis, vice chair; and Williams, secretary-treasurer.

Williams said Friday’s real estate closing clears the way for additional fundraising and site preparation.

“Today is one we’ve been anticipating,” Williams said. “Many have shared the dream of a premier agricultural education and event center for Alabama’s young people and families to enjoy. The AAEC is committed to bringing this dream to fruition. We are confident the Alabama Farm Center at Hallmark Farm will be a regional destination that will benefit Alabama’s economy, students and workforce.”