“Hamilton,” the hip-hop Broadway musical about the nation’s first Treasury secretary, has captured the imagination of millions — and made millions.

Now, the nonprofit organization that operates the historic Hamilton Hall in Salem, Massachusetts is hoping that interest generated by the Tony Award-winning musical based on the life of Alexander Hamilton will bring in tourists, newly intrigued by the Founding Father’s story, to help pay for the hall’s upkeep.

Hamilton Hall was commissioned by Federalists and designed by famed Salem architect and woodcarver Samuel McIntire. It was built between 1805 and 1807 and is designated as a National Historic Landmark. It has been used from the start as a place for public assemblies, weddings, dances and other special events.

“We need to build a bridge” to the show, said Andrew Adderley, a digital marketing consultant who serves on the Hamilton Hall board of directors.

Adderley has a background in the travel and tourism industry through his former work with the Bahamas Ministry of Tourism.

The goal, he said, is to widen interest in the hall beyond weddings, special events, its popular lecture series on world affairs and musical groups who use the building’s soaring ballroom.

But its connection to Alexander Hamilton is intangible. Though he was popular with Salem’s Federalists, Hamilton was never able to visit his namesake hall. He was killed in 1804 in the infamous duel with Vice President Aaron Burr.

Still, there are points of interest for Hamilton enthusiasts.

A portrait of Hamilton hangs in the foyer; it’s a copy of the 1792 John Trumbull portrait that’s in the Peabody Essex Museum in Salem.

Fans of “Hamilton” also may be drawn to the Lafayette Room, which adjoins the hall’s signature ballroom. The lithograph over the mantel depicts Maj. Gen. Marquis de Lafayette, the Revolutionary War hero who figures prominently in the musical. The portrait was given to Hamilton Hall in 1949 by the French government, and it commemorates Lafayette’s festive second visit to Salem in 1824.

Kate Fox, executive director of Destination Salem, is also a big fan of the musical. She said that it’s smart to ride the coattails of “Hamilton,” which has sparked an interest in early American history among its legion of fans.

“There are definite connectors to people entrenched in the show,” Fox said.

While Salem is known for its 1692 witchcraft hysteria, the city tries hard to spotlight other aspects of its rich history.

However, Fox said, the first rule of thumb in creating a destination attraction is: “If you want to have visitors, make sure your door is unlocked.”

Hamilton Hall is open to the public during limited hours, 9 a.m. to noon Mondays through Fridays.

“What we have been thinking about was the mission of the hall is to make sure the doors are always open to the community,” Adderley said, noting that the hall “has always been about coming and socializing and experiencing the architecture and the history of the hall.”