Having your marriage proposal rejected is heartbreaking. Having your marriage proposal rejected on camera in front of thousands of people at a sporting event? Well, that’s a viral video on YouTube.

The proposal gone wrong happened at a UCLA basketball game just before Christmas, and the video surfaced this week. Halfway through a game against Richmond, the arena’s “Mistletoe Cam” cut to a couple sitting courtside. An announcer with a microphone was there as the woman leaned into kiss her boyfriend, but the man instead stood up and spoke into the microphone.

“I knew that I was going to do this from the first day that I met you,” he said.

Then he got down on one knee and pulled out a ring. The woman appeared stunned for a few moments, shook her head and then ran away. The announcer tried to recover, saying, “Sometimes we get a little camera shy – I understand.”

A spokesman for UCLA told a Los Angeles Times reporter that the failed proposal was not staged.